Roger, thank you for taking your time to read and reply. I appreciate it a lot. True. In the end it matters most 'how people are treating one another.' That makes me think about the use of language from the lens of culture or the 'how we do things around here,' 'the book of rules residing in our minds'' and also from A New Way to Think... "The key truth about culture: you can only change it by altering how individuals work with each other." (I love the book.) So, I guess the question becomes, does shifting our language help to influence the 'rulebook in our minds?' Could a shift in words be like 'throwing out the slide deck,' a way to influence that invisible book of rules--culture? In this way of thinking, language becomes not the end, but rather a means, a starting point or tool among others to shift how we think about each other and work together. To your point, it needs to be more than a word, but actions associated with the word. So if I define a team member as "valued human life, vessel of potential" (someone with innate capacity to grow) rather than subordinate (lower rank or position) how do I act differently? How does what I expect change? How does what I offer change? Thanks so much, your thinking always inspires growth and learning.-- Shannon